Please note: the date of the training may change.
✨ Check the exact dates with the coordinators.
✨ Check the exact dates with the coordinators.
Consultation
Executive MBA: Intensive
Comprehensive program for the development of key management skills and competencies
5 days | 40 academic hours
30 CPD units | 35 CPE hours
30 CPD units | 35 CPE hours
50 thousand clients,
150+ trainings,
25 years of leadership.
150+ trainings,
25 years of leadership.
The program consists of 5 modules
Each module includes practical and accessible business methodologies, combining academic knowledge and practical insights for a broader understanding of the business world.
Module III
Module I. Turbulent business environment, strategy & strategic drift
- Understand the role of strategy & strategic planning
- Understand how to analyze business environment & determine competitive advantage
- Understand what strategic drift is & what can signify strategic drift
- Discuss methods to overcome strategic drift
- Strategic planning in rapidly changing business environment
- Decomposing the strategy
- Analyzing business environment
- PESTEL & SWOT analyses
- Porter’s 5 forces model
- Porter’s diamond model
- Attributes of successful strategies
- BCG matrix as a tool for strategic analysis & planning
- Bowman’s strategy clock as a tool to understand how companies compete in the marketplace
- Intrapreneurship & Entrepreneurship in the context of strategic opportunities & innovations. Adhocracy
- Strategic drift
- Definition & early indicators
- How to prevent strategic drift?
- The role of transformational leaders Practice question. Early strategic drift indicators & mitigation measures
Module II. Strategic risk management: scenario planning & turbulent business environment
- Get familiar with 2017 COSO ERM model
- Distinguish between risk & uncertainty
- Understand what is meant by “black swans” & “grey rhinos”
- Get familiar with distinctive risk management strategies
- What is strategic risk management?
- Definition & objectives. 2017 COSO ERM model
- How to identify risks?
- How to evaluate risks?
- Risk map
- Black swans & grey rhinos
- Risk mitigating strategies
- “TARA (SARA) + P” model
- Risk management recommendations. “ALARP” principle
- Scenario planning in turbulent business environment
- Scenario analysis as a basis for scenario planning
- Tornado diagram
- Best practice examples & crisis simulations
- How planning can help remove uncertainty during crisis? EY recommendations
Module III. Finance in planning & decision making
- Get familiar with the concept of creating value for shareholders & stakeholders
- Get familiar with the elements & types of financial statements
- Distinguish between profitability & liquidity
- Connecting business finance with corporate strategy
- Sources of financing
- Shareholders & stakeholders
- Elements & types of financial statements
- Key financial ratios
- Liquidity & profitability
- Financial implications of strategic drift
- Finance & BCG matrix
Module IV. Digital Marketing and Power BI for Managers
- Gain a deep understanding of digital marketing
- Understand how to effectively track and measure marketing initiatives to evaluate effectiveness and make data-driven decisions
- Develop strategies to create customized marketing campaigns targeted to specific audiences for better engagement and higher conversion rates
- Learn what makes a successful digital content strategy that delivers higher engagement and ROI
- Take advantage of artificial intelligence (AI) tools for marketing decisions, such as natural language processing and machine learning algorithms to create an optimized marketing campaign
Digital Marketing Overview
Analytics and data measurement
Personalization and targeting
Content marketing
Social media marketing (SMM)
Artificial Intelligence
- Importance of digital marketing in today’s business environment
- Review of available online digital marketing channels
- Latest digital marketing trends
Analytics and data measurement
- Overview of metrics and analytics used to measure marketing initiatives
- Data analysis methods in digital marketing
- Understanding ROI and different ROI models
Personalization and targeting
- The importance of personalization in marketing
- Strategies for effective user segmentation
- Methods for tailoring marketing messages
Content marketing
- Overview and different purposes of content in marketing
- Techniques for creating effective content that drives engagement
- Understanding the buyer journey
Social media marketing (SMM)
- An overview of social media channels that can be optimized for marketing
- Techniques for creating effective social media campaigns and content
- How to measure the success of social media campaigns
Artificial Intelligence
- An overview of AI and how it can be used in marketing
- Understanding machine learning algorithms used in marketing
- How generative AI works to create automated data-driven decisions
Module V. Development of leadership competencies through the DISC®
- Better understand people, to know your own strengths & areas for development
- Know how to communicate with colleagues, subordinates, clients, management, partners, relatives to make it easier to negotiate, persuade & prevent conflicts
- Know how to build effective team, distribute roles & prevent conflicts
- Confidently communicate with different types of people
Introduction to DISC®
Introduction to individual DISC® report. Determining your behavioral style & areas for development
Using DISC®
- DISC® behavioral styles. Different approaches to
- Problem solving & complex tasks
- Interacting with & influencing others
- Demonstrating calmness & consistency
- Following rules & procedures
- Benefits & limitations of different behavioral styles
- Behavioral indicators of different styles: how to identify interlocutor
Introduction to individual DISC® report. Determining your behavioral style & areas for development
Using DISC®
- Improving communication
- Interacting with colleagues
- Preventing potential conflicts
Trainer consultants
Training outcomes
- Training materials in electronic form
- 6+ models for strategic analysis & planning
- 5 risk management strategies
- Advertising campaign template for digital channels
- Your DISC® style report based on the comprehensive DISC® behavioral assessment
- A guide to implementing AI in digital marketing campaigns
- Professional recommendations from expert trainer
- A guide to using Power BI in marketing
- The agile team manifesto guide, tailored for marketing departments
Schedule and price
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